September 12, 2018

Why Testimonials are so important to your nonprofit and/or business

Testimonials are so important to your nonprofit and/or business for so many reasons and these are just a few:

They help build trust and credibility. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you. Then their anxious minds are put at ease, knowing that other customers have been happy and satisfied after doing business with you, which is also called social proof.

• Testimonials aren’t just a reason to market your products or services; they’re an opportunity to connect with your audience on an emotional level.

At the heart of your testimonials are stories: your buyers, who had a problem or an unfulfilled desire, and found the solution in your nonprofit and/or business.

Here is a fundraising project I finished up in late August helping seek and secure sponsors for the 15th Annual Brooks Medieval Faire put on by the Alberta Medieval Settlement LTD. The Brooks Medieval Faire, home of Alberta’s only 2-day Medieval Faire, has attracted over 10,000 people on an annual basis from many locations around North America, more than 100 vendors and 100 Medieval appearances from performers, jousters, re-enactors and many more.

“We, at the Alberta Medieval Settlement LTD, have been working with Mitch Ravvin for several months. His enthusiasm and professionalism were a welcome addition to our team. We greatly appreciated his experience, which held us to a high professional standard and allowed us to put our best face forward. We look forward to a time when we will be able to have him rejoin our team in the future, as our project develops and would not hesitate to recommend him to other organizations. We are disappointed to see him go and wish him all the best in his future adventures.” Jen Silverhorse, Co-director, AMS LTD

If you would like to learn more about how my experience and skills may be able to help benefit your nonprofit, or a nonprofit you may be associated with, please don’t hesitate to get in touch with me, as I would be pleased to meet and discuss the opportunity of working together.

I hope you enjoy my postings and find this information useful. Please follow the link at: as I welcome your comments on my Blog.

Thanks and best regards!


Mitchell Ravvin, BComm, PFPC, CFRE
Professional Fundraiser
Rave Results Inc.
7436 21A Street SE
Calgary, AB T2C 0V9

Rave Results Inc. is a professional fundraising service specializing in assisting mid-size nonprofit organizations. Areas of expertise include: Donor Development, Major Gift Fundraising, Sponsorship, Planned Giving, and both Annual and Capital Campaigns.

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