September 22, 2016

The Power of Video Marketing – Part 2

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I keep reading so many interesting articles on video marketing,  I thought it would be worth while to do a follow up to my August blog. So here is my September Blog entitled: The Power of Video Marketing – Part 2.

In addition to highlighting video’s immense marketing power, I thought it would give me one more opportunity for a bit of self-promotion 🙂 . If you have not already seeing my video, I invite you to view it. I would like to again thank Travis E Cross, Producer/Director of Grand Cross Media, for the great job he did on the video and I’d also like to share some additional excellent information I found on this important subject matter.

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s or nonprofit’s marketing strategy used to be an option. Now it’s a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, and on their website.

This video information was found online in an article by Kelsey Taber of Boast entitled: 13 Stats that Prove the Power of Video Marketing, and she kindly agreed to me sharing it with my readers.

These 13 stats prove the power of video content:

1. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)

2. One minute of video is worth 1.8 million words. (Forrester Research)

3. 56% of consumers believe if a company has a website, it should have video content. (Animoto)

4. The Average user spends 16 minutes and 49 seconds a month watching online video ads. (ComScore)

5. 80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)

6. Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)

7. Video search results have a 41% higher click-through than plain text results. videi (Animoto)

8. 50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)

9. 4 out of 5 consumers day demo videos are helpful. (Animoto)

10. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)

11. Online video accounts for 50% of mobile traffic, and is predicted to become 75% by 2016. (Cisco)

12. 63% on consumers say companies who use video know how to reach their consumers. (Animoto)

13. People stay 2 minutes longer on your site if you have video content. (ComScore)

How do you apply this to your company’s or nonprofit’s marketing strategy?

• Add video content to main pages on your website to influence your search results.

• Use your customers to convey social proof through video testimonials, case studies, and tutorials.

• Post video content on social media.

• Keep your videos under 5 minutes long.

• Spend time making demo videos to convey your product or service’s function and value.

• Create helpful, non-promotional video content that leaves users turning to you for future information.

• Short video ads win over display ads.

Please follow the link at: and after reviewing my video and signing up for my Blog post (if you have not already done so) I welcome your comments.

I hope you enjoy my postings and find this information useful. If you would like to learn more about how my experience and skills may be able to help benefit your nonprofit, or a nonprofit you may be associated with, please do not hesitate to get in touch with me as I would be pleased to meet and discuss the opportunity of working together.


Mitchell Ravvin, BComm, PFPC, CFRE
Professional Fundraiser
Rave Results Inc.
7436 21A Street SE
Calgary, AB T2C 0V9

Rave Results Inc. is a professional fundraising service specializing in assisting mid-size nonprofit organizations. Areas of expertise include: Donor Development, Major Gift Fundraising, Sponsorship, Planned Giving, and both Annual and Capital Campaigns.

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