Category: Process of Fundraising

October 13, 2011

Is money the only thing a non-profit organization should think of when measuring success?

If businesses have embraced a “value based”approach to managing since it is imperative to make decisions that enhance and improve value for all stakeholders than why can’t nonprofits too? 1. Generating a return for investors is important but what about a return for supporters for nonprofits? 2. If employees need to be empowered in for-profit business […]

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June 17, 2011

Want Long Term Customers? Start with Saying Thanks — the Right Way

More from Business Owners When you land a new customer, what is your ultimate goal? To satisfy, delight, exceed expectations, create the“wow factor”…?  Absolutely — but this is your ultimate goal: Turn a new customer into a long term customer. Long term customers are the revenue gift that keeps on giving. That little bit of […]

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